The problem is, many advertising options out there have an inflated “target reach” therefore, your product placement is not getting in front of the right audience.
Do you Know your Target Audience?
• 55+ demographics • Homeowners • Retirees • Snowbirds
• Mobile Home Owners • Residents of a Golf Course Community
• Consumers who may need specialized legal or medical services
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Our partner businesses recognize the power of building relationships with communities and residents. 90% of our partner businesses choose to renew their advertising space year after year as they see the value and achieve their target ROI.
Partner businesses remain top of mind as residents use their directories on a daily basis, they cite this as being a key reason why customers choose to call their business in their time of need.
Any business owner who has done any type of targeted direct mailing will know that between list purchase, printing, mail prep and postage – you are lucky to pay $2 per household and that is for a ONE TIME exposure!
When you compare your advertising spend in other mediums...
It is clear that private community directory advertising holds many advantages.
“Just a note to thank you again for another year of fantastic service. We have advertised with PCI for over 15 years and have always been very satisfied. We have found the books to be a wonderful source of advertisement as the residents in the park use the books. As you know, in this day and time it is important for a business to use their advertisement dollars wisely. We feel we are getting our money’s worth with you.”
- Lacy Boltin, Boltin Pest Control
“Thanks to the directories that PCI puts together, we have been able to advertise & directly market to the preferred communities throughout the state. We get great response from people living in the communities since they already recognize us from our ad. We have tried other directories without much success. Thank you.”
– Dana Syens, CCI Insurance
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You may call or email our office to speak with someone to answer more questions. 941-729-5202 or email ed@pci-directories.com
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